Marketing 20th Edition 978-0357033791 William M. Pride, O. C. Ferrell
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Marketing 2020: 20th Edition
Marketing 2020: 20th Edition, authored by acclaimed marketing authorities Philip Kotler and Kevin Lane Keller, is an essential resource for mastering digital marketing in today’s dynamic and interconnected market landscape. This 20th edition of the textbook offers a profound exploration of current trends, essential concepts, and effective practices in marketing.
The book dives deep into various aspects of contemporary marketing, emphasizing challenges and opportunities that come with the rapidly changing digital environment. It is ideal for students, business professionals, and entrepreneurs looking for up-to-date strategies to excel in marketing.
Book Details:
- Authors: Philip Kotler & Kevin Lane Keller
- Publisher: Pearson
- ISBN: 978-0357033791
Key Features:
- Revised chapters focusing on digital marketing, social media, and customer engagement
- New case studies featuring modern success stories from well-known companies
- Comprehensive discussions on ethics and sustainability in marketing
- Access to interactive online tools and simulations to enhance learning
With its rich content and practical insights, Marketing 2020: 20th Edition is your indispensable companion for achieving marketing success in the modern business environment.
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