Book Description:
“Explore the latest in marketing with ‘Marketing: 5th Edition’ by Paul Baines. This updated guide offers new insights into digital marketing and social media strategies, blending theory with practice for students and professionals. ISBN: 978-0198809999.”
Marketing: 5th Edition by Paul Baines
- Title: Marketing 5th Edition
- Author: Paul Baines
- ISBN: 978-0198809999
- Language: English
- Page Numbers: Not Available
In its fifth edition, “Marketing” by Paul Baines offers a comprehensive and contemporary deep dive into the field of marketing with updated research and an enhanced focus on digital marketing and social media strategies. This edition effectively integrates theory and practice, providing readers with a robust foundational understanding of marketing principles. Ideal for students in advanced marketing courses, the book equips future marketers with the skills and knowledge necessary to innovate and succeed in a rapidly evolving industry. Emphasis is placed on real-world applications and the practical aspects of marketing decision-making, ensuring readers can readily apply concepts learned to multiple business contexts.