Marketing (6th Edition) For A Comprehensive Guide
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Book Description:
ISBN-13: 9781259709074
The 6th edition of “Marketing” is a comprehensive guide that covers all aspects of marketing in today’s digital age. The book delves into the fundamental principles of marketing, including market research, consumer behavior, and marketing strategies. It also explores the latest trends and technologies shaping the marketing landscape, such as social media, data analytics, and e-commerce.
The book provides practical insights and real-world examples to help readers understand how to create effective marketing campaigns and reach their target audience. It also discusses the importance of branding, positioning, and customer relationship management in building a successful marketing strategy.
Additionally, the 6th edition of “Marketing” includes updated information on ethical considerations in marketing, sustainability, and global marketing strategies. It also covers the impact of COVID-19 on the marketing industry and how businesses can adapt to the changing landscape.
this book is a valuable resource for students, professionals, and anyone looking to enhance their knowledge of marketing and stay ahead in today’s competitive market.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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