Marketing 7E
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Book Description:
Unlock the latest in marketing with “Marketing 7e” by Dhruv Grewal. This updated edition dives deep into digital, social media, and mobile marketing with engaging content, real-world examples, and practical learning tools designed for undergraduate courses.
Marketing 7e
Author: Dhruv Grewal
Publisher: Cengage Learning
ISBN: 978-1260597493
Introduction:
Marketing 7e is the definitive textbook for undergraduate marketing courses. It provides a comprehensive and up-to-date overview of the marketing process, from strategy development to implementation and evaluation. Written in an engaging and accessible style, this book is enriched with real-world examples and case studies.
This new edition has been thoroughly revised and updated to reflect the latest trends in marketing, incorporating new coverage on digital marketing, social media marketing, and mobile marketing. It also features new learning tools, including learning objectives, review questions, and discussion questions, making it an ideal resource for students seeking to understand the dynamic field of marketing.
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