Marketing An Introduction 13th Edition 978-0134132198 Gary Armstrong and Philip Kotler

Marketing: An Introduction, 13th Edition

Authors: Philip Kotler, Gary Armstrong, Veronica Wong, and Cecily VanPatten

Publisher: Pearson

ISBN: 978-0134132198

Unlock the Power of Marketing

In today’s competitive business landscape, marketing is more critical than ever. Marketing: An Introduction, 13th Edition provides a comprehensive and up-to-date introduction to the fundamental concepts and practices of marketing.

This best-selling textbook empowers students to navigate the complexities of marketing and develop effective marketing strategies. It covers essential topics such as:

• Understanding consumer behavior
• Market research and segmentation
• Product development and pricing
• Promotion and advertising
• Distribution and supply chain management

Key Features:

• In-depth coverage: Provides a comprehensive foundation in marketing principles and practices.
• Engaging case studies: Real-world examples showcase successful marketing campaigns and illustrate key concepts.
• Innovative technology: Online resources and interactive simulations enhance learning and make concepts more relatable.
• Focus on digital marketing: Explores cutting-edge digital marketing techniques and their impact on business.
• Global perspective: Examines marketing from a global context, highlighting cross-cultural differences and international marketing strategies.

With its clear explanations, practical insights, and extensive coverage, Marketing: An Introduction, 13th Edition equips students with the knowledge and skills they need to succeed in their marketing careers.