Marketing: An Introduction 14th Edition
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Book Description:
Discover the fundamentals of marketing with the 14th edition of “Marketing: An Introduction” by Gary Armstrong and Philip Kotler. Explore current trends, strategies, and examples in a clear, concise format. Ideal for both students and professionals. ISBN: 978-0135204436.
Marketing: An Introduction 14th Edition
- Title: Marketing: An Introduction
- Edition: 14th
- Authors: Gary Armstrong, Philip Kotler
- ISBN: 978-0135204436
- Language: English
“Marketing: An Introduction” by Gary Armstrong and Philip Kotler, now in its 14th edition, remains an invaluable resource for students and professionals aiming to understand the fundamentals of marketing. This edition continues to illustrate the essential components of marketing strategy and practice with in-depth examples and insights, reflecting the latest trends and research in the field. The book is navigated through a clear, concise, and reader-friendly presentation that makes the complex world of marketing accessible to all learners.
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