Marketing: An Introduction (15th Global Edition)
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Book Description:
Explore the fundamentals of marketing with “Marketing: An Introduction” by Gary Armstrong and Philip Kotler. Learn to craft effective strategies, develop comprehensive plans, and utilize cutting-edge trends for real-world application. Essential for students and professionals alike. ISBN: 978-0137476459.
Marketing: An Introduction (15th Global Edition)
- ISBN-13: 978-0137476459
- Author: Gary Armstrong, Philip Kotler
- Page Numbers: Not specified
- Language: English
This edition of “Marketing: An Introduction” helps readers understand the fundamental aspects of marketing and its integral role in both large and small businesses. It instructs on identifying and applying various marketing strategies suitable for different business environments. Readers will learn how to develop a comprehensive marketing plan geared towards effectively reaching target audiences and fulfilling organizational objectives. The book emphasizes the importance of using marketing research to collect essential data on customer preferences and competitive dynamics. Additionally, it guides on crafting impactful marketing campaigns designed to generate leads and drive sales while managing marketing budgets to maximize return on investment. Updated content covers the latest marketing trends and technologies, ensuring applicability to current real-world business scenarios.
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