Marketing: An Introduction (6th Canadtian Edition) For A Comprehensive Guide
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Book Description:
ISBN-13: 9780134470528
Marketing: An Introduction (6th Canadian Edition) is a comprehensive textbook that provides a thorough overview of the principles and practices of marketing. The book covers a wide range of topics, including the marketing environment, consumer behavior, market research, segmentation, targeting, positioning, product development, pricing, distribution, promotion, and marketing ethics.
The authors present the material in a clear and accessible manner, making it easy for students to understand and apply the concepts to real-world marketing situations. The book also includes numerous examples, case studies, and practical exercises to help reinforce key concepts and enhance learning.
One of the key strengths of this book is its focus on the Canadian market, providing students with a relevant and up-to-date perspective on marketing in Canada. The book also includes discussions on the latest trends and developments in the field of marketing, such as digital marketing, social media, and sustainability.
Marketing: An Introduction (6th Canadian Edition) is a valuable resource for students studying marketing and business, as well as professionals looking to enhance their knowledge and skills in the field.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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