Marketing Channels
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Book Description:
“Explore the dynamics of marketing channel management with Bert Rosenbloom’s ‘Marketing Channels’. Dive into channel design, selection, and evaluation with real-world case studies in this essential guide for marketers and students alike. ISBN: 978-0538801345.”
Marketing Channels
- Author: Bert Rosenbloom
- Publisher: South-Western Educational Publishing
- ISBN: 978-0538801345
Introduction: Marketing Channels is a comprehensive guide that delves into the fundamental issues and challenges involved in the design, management, and evaluation of marketing channels.
This book thoroughly covers essential topics such as channel selection, channel design, channel management, and channel evaluation. It enriches the reader’s understanding through case studies and examples from various industries, making it an invaluable resource for both students and professionals.
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