Marketing: Defined, Explained, Applied 2nd Edition
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Book Description:
Explore fundamental marketing principles with “Marketing: Defined, Explained, Applied – 2nd Edition” by Michael P. Levens. This up-to-date guide features practical insights and fresh case studies for both students and professionals. ISBN: 978-0132177153.
Marketing: Defined, Explained, Applied – 2nd Edition
Written by esteemed professor and author Michael P. Levens, “Marketing: Defined, Explained, Applied” provides a comprehensive exploration of fundamental marketing concepts in an accessible format. This second edition offers updated content and fresh case studies to reflect the latest trends in marketing. Students and professionals alike will find invaluable insights into strategic planning and the application of marketing principles in real-world scenarios.
- Title: Marketing: Defined, Explained, Applied – 2nd Edition
- Author: Michael P. Levens
- ISBN: 978-0132177153
- Language: English
- Page Numbers: Information not provided.
- Edition: 2nd
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