Marketing In Creative Industries Value, Experience and Creativity
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Book Description:
Explore “Marketing in Creative Industries” by John Hartley to master marketing in arts, entertainment, and media, focusing on creating value, enhancing experiences, and boosting creativity with digital strategies.
Marketing in Creative Industries: Value, Experience, and Creativity
Author: John Hartley
Publisher: Routledge
ISBN: 978-1-138-83718-2 (hardback)
About the Book: This book examines the unique challenges and opportunities faced by marketers in the creative industries. It draws on a range of case studies and examples from the arts, entertainment, and media sectors to explore the ways in which marketers can create value, enhance the customer experience, and foster creativity within their organizations.
The book offers a comprehensive overview of the marketing process in the creative industries, from market research and segmentation to branding, communications, and customer relationship management. It also examines the impact of digital technologies on marketing in the creative industries and provides guidance on how to develop and implement successful online marketing campaigns.
- Explores the unique challenges and opportunities faced by marketers in the creative industries.
- Draws on a range of case studies and examples from the arts, entertainment, and media sectors.
- Offers a comprehensive overview of the marketing process in the creative industries.
- Examines the impact of digital technologies on marketing in the creative industries.
- Provides guidance on how to develop and implement successful online marketing campaigns.
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