Marketing Management 15E
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Book Description:
Discover “Marketing Management, 15th Edition” by Philip T. Kotler. This authoritative resource from Pearson offers the latest in marketing strategies and trends. Essential reading for marketers and students aiming for success in the dynamic business landscape.
Marketing Management, 15th Edition
Author: Philip T. Kotler
Publisher: Pearson
ISBN: 978-0133856460
Book Description: Marketing Management, 15th Edition, by Philip T. Kotler, is the definitive guide to creating and implementing successful marketing strategies. This updated edition provides a comprehensive and practical framework for understanding the latest marketing trends and best practices.
The book includes:
- The changing marketing landscape
- Customer insights and segmentation
- The marketing mix
- Branding and product management
- Digital marketing
- Social media marketing
- Global marketing
- Ethics and sustainability in marketing
Whether you’re a seasoned marketer or a student just starting out, Marketing Management, 15th Edition, provides the essential tools and knowledge you need to succeed in today’s competitive business environment.
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