Marketing Management (15th Edition) Global
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Book Description:
Master marketing with Kotler & Keller’s “Marketing Management (15th Edition) – Global,” the definitive textbook used by over one million students worldwide. Updated with the latest in digital, global, and sustainable marketing trends. ISBN: 978-1292740812.
Kotler & Keller’s Marketing Management (15th Edition) – Global
Authors: Philip Kotler, Kevin Lane Keller
Publisher: Pearson Education Inc.
ISBN: 978-1292740812
Introduction
Kotler & Keller’s Marketing Management is the leading textbook on marketing, extensively translated and utilized by over 1 million students globally. This 15th edition integrates the most current and expansive information in marketing, addressing new trends that shape the field.
- The rise of digital marketing
- The globalization of marketing
- The importance of sustainability in marketing
The textbook is enriched with various case studies and examples from renowned companies worldwide, demonstrating the practical application of marketing concepts in real-life scenarios.
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