Marketing Management (15th Global Edition) Kotler/Keller For A Comprehensive Guide
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Book Description:
ISBN-13: 9781292092621
Marketing Management (15th Global Edition) by Kotler and Keller is a comprehensive guide to understanding and implementing effective marketing strategies in today’s dynamic business environment. The book covers a wide range of topics, including market research, consumer behavior, product development, pricing, distribution, and promotion.
One of the key strengths of this book is its focus on real-world examples and case studies that illustrate how companies have successfully applied marketing principles to achieve their business goals. The authors also provide practical tools and frameworks that readers can use to analyze markets, develop marketing plans, and measure the effectiveness of their marketing efforts.
In addition, the 15th Global Edition of Marketing Management includes updated information on digital marketing, social media, and other emerging trends that are shaping the marketing landscape. This makes it a valuable resource for students, marketing professionals, and anyone looking to stay current with the latest developments in the field.
Marketing Management (15th Global Edition) is a must-read for anyone interested in mastering the art and science of marketing in today’s competitive business world.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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