Marketing Management 3rd Edition by Greg Marshall
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Book Description:
“Explore the latest in marketing with ‘Marketing Management, 3rd Edition’ by Greg Marshall. This updated guide covers new strategies and tools essential for current markets. Ideal for students and professionals aiming to refine their marketing skills.”
Marketing Management, 3rd Edition by Greg Marshall
- Author: Greg Marshall
- ISBN: 978-1259637155
- Edition: 3rd
- Language: English
- Page Numbers: Data not available
“Marketing Management, 3rd Edition” by Greg Marshall is a comprehensive guide that delves into the evolving world of marketing. This edition updates readers with new marketing strategies and tools that are essential for navigating current economic and social landscapes. Designed for both students and professionals, the book provides a robust framework for developing marketing strategies, including analysis, planning, implementation, and control. The book’s accessible style and updated cases ensure that readers can connect theoretical marketing strategies to real-world applications.
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