Marketing Management 5e
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Book Description:
“Master the dynamic world of marketing with ‘Marketing Management, 5th Edition’ by Dawn Iacobucci. Packed with current trends, fundamental principles, and real-world examples, this comprehensive guide from Cengage Learning is essential for students and professionals.”
Marketing Management, 5th Edition
Author: Dawn Iacobucci
Publisher: Cengage Learning
ISBN: 978-1337271127
Marketing is a fast-paced, ever-changing field. To stay ahead, you need a solid understanding of the fundamental principles and latest trends. Marketing Management, 5th Edition provides a comprehensive overview of marketing management, covering everything from market research and segmentation to product development and distribution.
With its clear and concise writing style, this book will help you gain the knowledge and skills you need to succeed in this dynamic field. It is packed with real-world examples and case studies that will bring the concepts to life and help you understand how they are applied in the business world.
Whether you are a student or a professional marketer, Marketing Management, 5th Edition is a valuable resource that will help you stay up-to-date on the latest trends and best practices in marketing management.
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