Marketing Management: A Strategic Decision-Making Approach 8th Edition
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Book Description:
“Marketing Management: A Strategic Decision-Making Approach” by John Mullins (8th Edition). Essential for students and professionals, it offers strategic insights and practical frameworks for effective marketing in a competitive environment.
Marketing Management: A Strategic Decision-Making Approach 8th Edition
- Author: John Mullins
- ISBN: 978-0078028793
- Edition: 8th
- Language: English
“Marketing Management: A Strategic Decision-Making Approach,” authored by John Mullins, focuses on the essential aspects of marketing management with an emphasis on strategic decision making. This 8th edition provides modern marketing insights as well as timeless techniques that are crucial for successful marketing in today’s competitive environment. The book guides readers through the complexities of marketing decisions using a systematic, decision-making framework that enhances their ability to develop innovative marketing strategies. Ideal for students and professionals alike, it combines theoretical depth with practical insights, helping readers understand the dynamics of marketing management and its application in the real world.
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