Marketing Principles 3rd Edition
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Book Description:
Explore the core principles of marketing with “Marketing Principles 3rd Australia,” featuring the latest in digital trends, ethical practices, and comprehensive 4Ps analysis. Ideal for students navigating the modern marketing landscape. ISBN: 978-0170386180.
Marketing Principles 3rd Australia
Authors: William M. Pride, O. C. Ferrell, Bryan A. Lukas, Sharon Schembri, Outi Niininen
ISBN: 978-0170386180
Publisher: Cengage Learning
Book Description:
Marketing Principles 3rd Australia offers a thorough exploration of the fundamentals of marketing. The textbook is clearly written, filled with relevant examples and case studies that vividly bring to life the core concepts. Key areas covered include the four Ps of marketing—product, price, place, and promotion—along with insightful discussions on customer segmentation, targeting, and the various phases of the marketing process from product development through to customer relationship management.
This third edition has been meticulously updated to mirror the evolving landscape of marketing, introducing contemporary topics such as digital marketing, social media, and the utilization of big data. A new chapter dedicated to marketing ethics has also been included, enhancing the text’s relevance in today’s ethically conscious environment. This edition of Marketing Principles 3rd Australia serves as an ideal resource for students eager to grasp the dynamics of marketing in the modern world.
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