Marketing Real People Real Choices
$39.99
Buy Original PDF from Publisher ==> Download link will be sent to your email immediately or no later than 24 hours after purchase.
Pls, double check your email before paying.
* Caution: You’re going to buy a digital copy (in PDF format), not a paper book, access code or audiobook.
* Full or Partial Refund if the item is not as described.
* Full refund for faulty products, no question asked.
Maybe you will like it
Books 22 10
Books 22 10
Book Description:
Explore consumer insights with “Marketing Real People, Real Choices” by Solomon, Marshall, & Stuart. This book breaks down traditional marketing barriers, offering a fresh perspective centered on real human behavior and practical applications in marketing strategies. Essential reading for innovative marketers.
Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
Publisher: Pearson
ISBN: 978-0135199893
Introduction:
Marketing Real People, Real Choices delves into the nuanced decisions made by consumers and critiques traditional marketing models that do not account for real human behavior. This book introduces a new, realistic approach centered around individual needs and circumstances.
The book offers an exhaustive exploration of consumer behavior with detailed discussions on perception, motivation, and the decision-making process. Through relevant case studies and practical examples, it demonstrates how this fresh perspective can be implemented in marketing strategies.
Essential for anyone involved in marketing, Marketing Real People, Real Choices provides deep insights into consumer behavior, aiding marketers in designing more effective and personally resonant campaigns.
Everyone wins when we break down barriers to knowledge and learning. This site is your leading authority in digital course materials, eTextbooks, and student savings. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
A title
Up to 90% cheaper compared to print. High-quality searchable PDF format, ideal for printing.
Read Offline
Access your PDF ebook anytime and anywhere. No expiration date! No DRM protection.
Safe & Secure Payments
100% Secure payment with 256-bit SSL Encryption.