Marketing Real People Real Choices 8th Edition
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Book Description:
Discover “Marketing: Real People, Real Choices” (8th Edition) by Solomon, Marshall, and Stuart, exploring practical marketing strategies through real-world scenarios and interactive decision-making. Essential for students and professionals alike. ISBN: 978-0132948937.
Marketing: Real People, Real Choices (8th Edition)
“Marketing: Real People, Real Choices” is the 8th edition of this popular marketing textbook, which stands out for its real-world approach to learning marketing principles. Authored by Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart, this edition continues to provide insightful and relatable scenarios that discuss real-life decisions made by marketers in well-known companies.
The book delves into the core concepts and strategies of marketing, while emphasizing practical applications and the challenges of making real marketing decisions. It uses a unique style that involves the reader by addressing them directly and presenting choices that real marketers have made. This approach not only educates but also engages students in an interactive decision-making process.
- Title: Marketing: Real People, Real Choices
- Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
- ISBN: 978-0132948937
- Edition: 8th
- Language: English
- Page Numbers: Information not available
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