Marketing Real People, Real Choices, 9th Edition
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Book Description:
Explore the latest in marketing with “Marketing: Real People, Real Choices, 9th Edition” by Michael R. Solomon and co-authors. This edition dives into real-world challenges faced by marketers, emphasizing consumer needs and critical thinking.
Marketing: Real People, Real Choices, 9th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
ISBN: 978-0134292663
Publisher: Pearson
Introduction
In the ninth edition of Marketing: Real People, Real Choices, leading marketing expert Michael R. Solomon continues to emphasize the excitement and relevance of marketing while presenting a unique, consumer-oriented approach. Focusing on the challenges real marketers face in today’s competitive environment, this edition features an array of groundbreaking new research and real-world examples. The text emphasizes the importance of understanding the needs, wants, and motivations of consumers today, and it inspires students to think critically about the ways marketers affect our lives.
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