Marketing: Real People, Real Choices (9th edition) Your Indispensable Tool

ISBN-13: 9780134292663

Marketing: Real People, Real Choices (9th edition) is a comprehensive and engaging textbook that explores the world of marketing through the lens of real people and their choices. The book covers a wide range of topics, including consumer behavior, market research, product development, pricing strategies, promotion, and distribution channels.

One of the key strengths of this book is its focus on real-world examples and case studies that bring the concepts to life and help students understand how marketing principles are applied in practice. The authors also emphasize the importance of ethical considerations in marketing, providing students with a framework for making responsible decisions in their future careers.

In addition to traditional marketing strategies, the book also covers emerging trends in the field, such as digital marketing, social media, and sustainability. This ensures that students are equipped with the knowledge and skills needed to succeed in today’s rapidly changing business environment.

Marketing: Real People, Real Choices (9th edition) is a valuable resource for students studying marketing, as well as professionals looking to enhance their understanding of the discipline. With its practical approach and real-world focus, this book is sure to inspire and educate readers at all levels.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.