Marketing: Real People, Real Choices, 9th Global Edition
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Book Description:
“Explore the latest strategies in marketing with ‘Marketing: Real People, Real Choices, 9th Global Edition’. This book introduces marketing concepts through real-life decisions at top firms, emphasizing a consumer-first approach and the impact of current trends.”
Marketing: Real People, Real Choices, 9th Global Edition
- Title: Marketing: Real People, Real Choices, 9th Global Edition
- Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
- ISBN: 978-1292221083
- Page numbers: Not available
- Language: English
- Edition: 9th Global Edition
“Marketing: Real People, Real Choices” is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Global Edition presents more ways than ever for students to learn from the emerging trends that are impacting the world of marketing today. Emphasizing the importance of a consumer-first strategy, this edition offers practical insights into developing marketing strategies that engage customers in an ever-evolving landscape, positioning its readers as highly relevant and in-demand marketers upon graduation.
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