Marketing Research 12e
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Book Description:
“Discover the latest in market analysis with ‘Marketing Research 12e’ by Aaker, Kumar, Leone, Day. This updated edition includes new digital analytics, big data insights, and advanced visualization techniques, making it essential for modern marketing professionals and students alike. ISBN: 978-1119355274.”
Marketing Research 12e
- Authors: David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
- ISBN: 978-1119355274
- Publisher: (Publisher information not provided)
This twelfth edition of Marketing Research has been comprehensively updated and revised to incorporate the latest methodologies, tools, and case studies essential for understanding modern marketing research. The book offers a thorough exploration of both traditional and contemporary research methodologies, covering critical aspects like data collection, analysis, and interpretation.
New to this edition are enhanced sections on digital analytics, including an in-depth look at social media research, the use of big data in marketing analysis, and cutting-edge data visualization techniques. These additions ensure that readers are equipped with the necessary knowledge and skills to tackle today’s dynamic market environments.
With its detailed examples from real-world companies and its clear, concise writing style, Marketing Research is an indispensable resource for both students pursuing studies in marketing and professionals needing to stay ahead in their field.
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