Marketing Research, 13th Edition
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Book Description:
“Explore the latest in market analysis and consumer behavior with ‘Marketing Research, 13th Edition’ by David A. Aaker. Essential for students and professionals, this updated guide highlights modern techniques and strategic marketing insights.”
Marketing Research, 13th Edition
- Title: Marketing Research, 13th Edition
- Author: David A. Aaker
- ISBN: 978-1119497639
- Language: English
- Edition: 13th
“Marketing Research, 13th Edition” by David A. Aaker is an essential resource for students and professionals in the field of marketing. This comprehensive guide delves into the methods and applications of marketing research, emphasizing the importance of using research data to make informed marketing decisions. Updated with the latest techniques and industry insights, this book is perfect for those looking to deepen their understanding of market analysis, consumer behavior, and strategic marketing. Whether you are a student preparing for a career in marketing or a seasoned professional seeking to enhance your skills, this book serves as an invaluable tool for achieving excellence in the competitive world of marketing.
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