Marketing Research 8e
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Book Description:
“Explore the newest trends in marketing with ‘Marketing Research, 8th Edition’ by Alvin C. Burns. Get updated content, fresh case studies, and interactive exercises. Essential for students in marketing research courses. ISBN: 978-0134167404. Published by Pearson.”
Marketing Research, 8th Edition
Author: Alvin C. Burns
Publisher: Pearson
ISBN: 978-0134167404
Synopsis: Marketing Research, 8e provides students with the knowledge and skills they need to conduct effective marketing research. This comprehensive text covers all aspects of the research process, from planning and design to data collection and analysis.
- Updated content to reflect the latest trends in marketing research
- New case studies and examples
- More interactive exercises and activities
- A Companion Website with access to additional resources such as chapter summaries, quizzes, and PowerPoint presentations
With its comprehensive coverage and engaging presentation, Marketing Research, 8e is an ideal textbook for undergraduate marketing research courses.
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