Marketing Research (8th Global Edition) Your Indispensable Tool

ISBN-13: 9780134167404

The 8th Global Edition of Marketing Research is a comprehensive guide that covers all aspects of conducting research in the field of marketing. This book provides a detailed overview of the research process, from defining research objectives to analyzing and interpreting data. It also explores various research methods, including surveys, experiments, and observational studies, as well as the importance of sampling and data collection techniques.

The book delves into the role of marketing research in decision-making and strategic planning, highlighting the ways in which research can help organizations better understand their target market, competitors, and industry trends. It also discusses the ethical considerations and challenges that researchers may face when conducting marketing research.

With real-world examples and case studies, this book offers practical insights and tips for conducting effective marketing research. Whether you are a student studying marketing or a professional working in the field, Marketing Research (8th Global Edition) is a valuable resource that will enhance your understanding of research methods and their application in the marketing industry.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.