Marketing Research: An Applied Approach (5th Edition) For A Comprehensive Guide
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Book Description:
ISBN-13: 9781292103129
Marketing Research: An Applied Approach (5th Edition) is a comprehensive guide that provides a practical and hands-on approach to conducting marketing research. The book covers all aspects of marketing research, from defining research objectives to analyzing and interpreting data.
The authors emphasize the importance of using research to make informed marketing decisions and provide real-world examples and case studies to illustrate key concepts. Readers will learn how to design research studies, collect and analyze data, and present findings in a clear and compelling manner.
The book also covers the latest trends and techniques in marketing research, including the use of social media and big data analytics. Additionally, the authors discuss ethical considerations in marketing research and how to ensure that research is conducted in a responsible and unbiased manner.
Marketing Research: An Applied Approach (5th Edition) is a valuable resource for students, researchers, and marketing professionals looking to enhance their research skills and make data-driven decisions in today’s competitive business environment.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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