Marketing Research Essentials, 2nd Canadian Edition
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Book Description:
“Explore marketing research fundamentals with ‘Marketing Research Essentials, 2nd Canadian Edition’. Dive into practical applications & theories tailored for Canada’s market, co-authored by industry experts.”
Marketing Research Essentials, 2nd Canadian Edition
Discover the core concepts and tools of contemporary marketing research with the “Marketing Research Essentials, 2nd Canadian Edition”. Co-authored by Carl McDaniel Jr., Roger Gates, Subramanian Sivaramakrishnan, and Bryan Lukas, this edition brings a tailored approach to marketing research, entirely relevant for the Canadian market. Seamlessly blending theory with practical application, this book prepares readers to successfully implement marketing research and unlock actionable insights.
- Title: Marketing Research Essentials, 2nd Canadian Edition
- Authors: Carl McDaniel Jr., Roger Gates, Subramanian Sivaramakrishnan, Bryan Lukas
- ISBN: 978-1118043172
- Page Numbers: Not Available
- Language: English
- Edition: 2nd Canadian Edition
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