Marketing Strategy A Decision-Focused Approach 8th 8E
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Book Description:
Discover the 8th Edition of “Marketing Strategy: A Decision-Focused Approach” by Walker and Mullins, your essential guide to mastering strategic decision-making in marketing. Updated with the latest trends and tools, including digital marketing and global strategies. ISBN: 978-0078028946.
Marketing Strategy: A Decision-Focused Approach
Authors: Orville C. Walker, John W. Mullins
Edition: 8th
ISBN: 978-0078028946
Description: Marketing Strategy: A Decision-Focused Approach, 8th Edition, offers a comprehensive and engaging exploration of marketing strategy. This edition emphasizes strategic decision-making, equipping readers with the tools necessary for making impactful business decisions. Updated to reflect the latest advancements and trends in the field, it covers crucial topics such as digital marketing and the global business landscape.
The textbook is structured into five key parts:
- Introduction to Marketing Strategy
- Analyzing the Marketing Environment
- Developing Marketing Strategies
- Implementing and Controlling Marketing Strategies
- Marketing Ethics and Social Responsibility
Each section thoroughly addresses specific aspects of marketing strategy, supported by real-world examples and detailed case studies to enhance understanding and application of the concepts discussed.
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