Marketing Strategy and Competitive Positioning (6th Edition) Your Indispensable Tool

ISBN-13: 9781292017310

Marketing Strategy and Competitive Positioning is a comprehensive guide that explores the key concepts and principles of marketing strategy in today’s competitive business environment. The 6th edition of this book provides updated information on the latest trends and developments in the field of marketing, offering valuable insights for both students and professionals.

The book covers a wide range of topics, including market analysis, segmentation, targeting, positioning, and competitive advantage. It also delves into the importance of branding, pricing, distribution, and promotion strategies in creating a successful marketing plan. Additionally, the book discusses the role of technology and digital marketing in shaping modern marketing strategies.

With real-world examples and case studies, Marketing Strategy and Competitive Positioning offers practical advice on how to develop and implement effective marketing strategies that can help businesses gain a competitive edge in the market. Whether you are a student studying marketing or a marketing professional looking to enhance your skills, this book is a valuable resource that will help you understand the complexities of marketing strategy and how to apply them in a competitive business environment.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.