Marketing Strategy,Text and Cases 7th Edition by by O. C. Ferrell
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Book Description:
“Discover essential marketing techniques in ‘Marketing Strategy: Text and Cases’ by O.C. Ferrell. This 7th edition incorporates the latest trends and real-world cases, perfect for students and professionals aiming to enhance strategic insights. ISBN: 978-1337296519.”
Marketing Strategy: Text and Cases – 7th Edition
- Author: O. C. Ferrell
- ISBN: 978-1337296519
- Edition: 7th
- Language: English
“Marketing Strategy: Text and Cases,” authored by O. C. Ferrell, is a comprehensive guide designed for both students and practitioners in the field of marketing. The seventh edition of this book dives deep into newly emerging marketing strategies and presents real-world cases that encourage critical thinking and practical application. Perfect for both classroom and professional settings, this edition focuses on the essential techniques needed to develop a robust marketing strategy, incorporating the latest technology trends and consumer behavior insights to ensure relevance in the dynamic marketing landscape. Whether you’re a student looking to understand the fundamentals or a professional aiming to deepen your strategic insights, this book serves as an invaluable resource.
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