Marketing The Core 6th Edition by Roger Kerin
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Book Description:
“Explore the fundamentals of marketing with ‘Marketing: The Core, 6th Edition’ by Roger Kerin. This edition focuses on key marketing principles delivered through a managerial lens, enriched with engaging examples and a clear, approachable style. Perfect for students and professionals keen on advancing their marketing skills.”
Marketing: The Core, 6th Edition by Roger Kerin
- Title: Marketing: The Core, 6th Edition
- Author: Roger Kerin
- ISBN: 978-0077729035
- Page Numbers: Not Available
- Language: English
“Marketing: The Core” by Roger Kerin is a concise adaptation of the fourteenth edition of “Marketing” by the same author. This book uses a unique approach that emphasizes the core elements of marketing theory through a managerial perspective. The 6th edition maintains its rich examples, high-interest anecdotes, and signature conversational style while incorporating updates and the latest trends in marketing. The text is designed to present marketing concepts in a concise, accessible manner to ensure understanding and application, making it ideal for students and professionals eager to enhance their knowledge base.
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