Marketing: The Core, 8th Edition by Grewal/Levy

Understand the core concepts of marketing today with the help of this foundational marketing text. Explore the four Ps of Marketing—product, price, place, and promotion—and see how they play out in the real world. Learn about the latest marketing trends and how they are shaping the future of the industry. Gain insights into consumer behavior and how to target your marketing efforts effectively. Develop a strong understanding of marketing strategy and how to create a successful marketing plan. Learn how to use marketing research to make informed decisions about your marketing campaigns. Stay up-to-date on the latest marketing technologies and how they can help you reach your target audience. Get a comprehensive overview of the marketing field and prepare for a successful career in marketing.