Marketing: The Core, 8th Edition by Grewal/Levy
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Book Description:
“Unlock essential marketing concepts with ‘Marketing: The Core, 8th Edition’ by Dhruv Grewal and Michael Levy. Explore updated marketing principles and trends to master the four Ps: product, price, place, and promotion. Ideal for both new learners and seasoned professionals.”
Marketing: The Core, 8th Edition
- Title: Marketing: The Core, 8th Edition
- Authors: Dhruv Grewal, Michael Levy
- ISBN-13: 978-1260597592
- Language: English
“Marketing: The Core” by Dhruv Grewal and Michael Levy serves as an indispensable resource for understanding fundamental marketing concepts. This latest eighth edition integrates classical marketing principles with cutting-edge trends, enabling a thorough grasp of the four Ps of Marketing: product, price, place, and promotion. As the marketplace evolves, so does the content of this text, reflecting pivotal developments and their implications for the marketing realm.
The book delves into consumer behavior analyses, empowering readers with the skills to hone their marketing strategies for heightened efficacy. It offers a deep dive into devising comprehensive marketing plans, backed by robust marketing research to underscore decision-making processes. Furthermore, it acquaints readers with emerging marketing technologies, offering strategies to optimize these tools in reaching and engaging target demographics effectively.
Designed for both students entering the field and professionals seeking to refresh their knowledge, “Marketing: The Core” prepares its readership for a dynamic career in marketing, underscoring ongoing learning as pivotal in keeping pace with this fast-evolving discipline.
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