Marketing: The Core 8th Edition by Roger Kerin
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Book Description:
“Explore essential marketing strategies with ‘Marketing: The Core 8th Edition’ by Roger Kerin, a vital resource for both students and seasoned professionals aiming to master marketing principles and applications in a dynamic business environment.”
Marketing: The Core 8th Edition
- Title: Marketing: The Core 8th Edition
- Author: Roger Kerin
- ISBN: 978-1260711455
- Page Numbers: Not Available
- Language: English
“Marketing: The Core” by Roger Kerin is a succinct, engaging, and essential textbook designed to bring marketing principles to life. This 8th edition offers a thorough understanding that empowers students and professionals with a detailed approach to marketing strategies and applications. The book is tailored not only to initiate learners into the world of marketing but also to serve as a resource for practitioners looking to refine their understanding of marketing dynamics in a rapidly changing environment. Whether you’re an aspiring marketer or a seasoned veteran looking to update your knowledge base, this comprehensive guide is an indispensable companion.
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