Marketing: The Core (8th Edition) Your Indispensable Tool

ISBN-13: 9781260711455

“Marketing: The Core” is a comprehensive textbook that provides an in-depth look at the fundamental principles of marketing. In this 8th edition, the authors cover all aspects of marketing, from understanding consumer behavior to developing effective marketing strategies. The book explores key concepts such as market segmentation, targeting, positioning, and the marketing mix, providing students with a solid foundation in marketing theory and practice.

The book also delves into the latest trends and developments in the field of marketing, including the impact of digital technology and social media on marketing strategies. Real-world examples and case studies are used throughout the book to illustrate how these concepts are applied in practice, making the material more engaging and relevant to students.

With its clear and accessible writing style, “Marketing: The Core” is suitable for students at all levels of study. Whether you are new to marketing or looking to deepen your understanding of the subject, this book is an invaluable resource for anyone interested in the world of marketing.

This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.