Marketing: The Core, 9th Edition

Marketing: The Core, 9th Edition

• Title: Marketing: The Core, 9th Edition
• Author: Roger A. Kerin, Steven W. Hartley
• ISBN-13: 978-1264832903

“Marketing: The Core” remains an essential resource for both students and professionals entering the marketing field. This latest 9th edition, authored by Roger A. Kerin and Steven W. Hartley, offers a comprehensive exploration of fundamental marketing concepts alongside modern strategies and trends. With an emphasis on the integration of digital media, the book provides a contemporary look at how digital is reshaping marketing landscapes.

The textbook is packed with real-world case studies that feature well-known companies, making the theories discussed both relatable and practical for real-life applications. It includes insights on data analytics that are crucial for making informed marketing decisions and for evaluating the impacts of these campaigns. Furthermore, the subject of ethics in marketing is comprehensively covered, encouraging the adoption of responsible marketing practices that consider both societal and environmental impacts.

Offering a global viewpoint, “Marketing: The Core” prepares readers to tackle challenges in international markets effectively. Its clear and engaging narrative ensures that even complex marketing concepts are easily digestible and enjoyable to learn. Continually updated, this text stays at the forefront of marketing education by reflecting new developments and trends within the industry, securing its place as an indispensable guide for thriving in the ever-evolving world of marketing.