Book Description:
Explore the comprehensive guide to media’s societal impact in “Media & Culture 11e” by Campbell, Martin, & Kaye. Covers all media forms, economics, law, ethics, and globalization with in-depth analysis and real-world examples. Essential for media studies.
Media & Culture 11e
Authors: Richard Campbell, Christopher R. Martin, Barbara K. Kaye
Publisher: Bedford/St. Martin’s
ISBN: 978-1319137007
Introduction
In the eleventh edition of Media & Culture, authors Richard Campbell, Christopher R. Martin, and Barbara K. Kaye provide an updated exploration of how media influences society across various platforms. From traditional media like print and broadcast to modern digital and social media, this book covers the vital topics of media economics, industries, law, ethics, and globalization.
The book meticulously discusses the media’s role in shaping public opinion, influencing culture, and spearheading technological advancements. With a focus on a balanced and critical perspective, it offers an accessible narrative enriched with numerous real-world examples, making it an indispensable text for students and scholars in communication and media studies.
Key Features:
- Comprehensive coverage of media forms and impacts
- Detailed analysis of media economics and industries
- In-depth discussion on media law, ethics, and globalization
- Accessible writing style suitable for a broad audience
- Real-world examples to illustrate key concepts