Media Essentials 4th Edition
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Book Description:
“Discover the dynamic world of media with ‘Media Essentials’ by Richard Campbell. This 4th Edition covers historical insights, evolving theories, and the impact of social media, equipping readers with a comprehensive understanding of the media’s role in society. ISBN: 978-1319059477.”
Media Essentials
- Author: Richard Campbell
- Edition: 4th Edition
- ISBN: 978-1319059477
- Publisher: Routledge
Introduction: Media Essentials, Fourth Edition, offers an extensive exploration of the media industry, covering its historical background, fundamental theories, and practical applications. The text discusses the dramatic changes in the landscape of media, emphasizing the emergence and impact of social media, the diversification of media content, and the significance of international media outlets. Designed to be both informative and engaging, it equips students with a critical understanding of media’s influential role in modern society.
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