MKTG 11 Principle of Marketing (11th Edition) For A Comprehensive Guide
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Books 22 10
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Book Description:
ISBN-13: 9781337116800
The book “MKTG 11 – Principles of Marketing” is a comprehensive guide to the fundamental principles and concepts of marketing. Written in its 11th edition, this book covers a wide range of topics related to marketing, including market research, consumer behavior, product development, pricing strategies, promotion, and distribution channels.
The book provides a detailed overview of the marketing process, from identifying target markets to creating marketing campaigns and measuring their effectiveness. It also explores the role of marketing in today’s digital age, with a focus on social media, online advertising, and e-commerce.
Throughout the book, real-world examples and case studies are used to illustrate key concepts and demonstrate how they are applied in practice. The book also includes exercises and discussion questions to help readers deepen their understanding of the material.
Whether you are a student studying marketing or a professional looking to refresh your knowledge, “MKTG 11 – Principles of Marketing” is a valuable resource that will help you develop a solid foundation in marketing principles and strategies.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.
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