Modern Competitive Strategy
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Book Description:
Explore the fundamentals of competitive strategy with “Modern Competitive Strategy” by Gordon Walker. This book offers insights into industry dynamics, strategic approaches, and practical implementation in the modern business landscape. A must-read for strategic thinkers. (ISBN: 978-1259181207)
Modern Competitive Strategy
Author: Gordon Walker
ISBN: 978-1259181207
Publisher: McGraw-Hill Education
Introduction:
Modern Competitive Strategy offers a thorough exploration of competitive strategy, touching on key aspects such as environmental factors, strategy types, implementation, and evaluation.
- Part One: The Competitive Environment – Examines industry structure, the competitive landscape, and regulatory influences.
- Part Two: Competitive Strategy – Discusses various strategic approaches including differentiation, cost leadership, and focus strategies.
- Part Three: Implementation of Competitive Strategy – Detailed analysis of the implementation process covering organizational design, marketing strategy, and operations management.
- Part Four: Evaluation of Competitive Strategy – Explores methods and factors assessing the effectiveness and sustainability of competitive strategies.
This book is an essential resource for anyone interested in understanding the dynamics of competitive strategy in the modern business environment.
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