Multinational Management 7th Edition by John B. Cullen
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Book Description:
Discover the essentials of cross-border leadership in “Multinational Management, 7th Edition” by John B. Cullen. Gain insights on handling cultural differences, leading international teams, and executing global strategies with this resourceful guide for students and professionals.
Multinational Management, 7th Edition
Author: John B. Cullen
ISBN: 978-1305576780
Language: English
Page Numbers: Not Available
Description: In its seventh edition, “Multinational Management” by John B. Cullen offers a comprehensive overview and analysis of the diverse challenges and strategies that are part of leading organizations across borders. This book provides fresh insights into managing multinational enterprises (MNEs) and navigating the global business landscape effectively. From understanding cultural differences and managing international teams to strategic planning and execution in different countries, this edition offers valuable information for students and professionals alike. The integration of current case studies and practical examples throughout helps in applying managerial theories in real-world scenarios, making this a formidable resource for anyone involved in international management.
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