Book Description:
ISBN-13: 9780077862480
New Venture Creation: Entrepreneurship for the 21st Century (10th Edition) is a comprehensive guide for aspiring entrepreneurs looking to start their own business in today’s fast-paced and ever-changing business environment. The book covers all aspects of starting and running a successful venture, from developing a business idea and creating a business plan to securing funding and managing growth.
The 10th edition of this book includes updated information on the latest trends and technologies impacting entrepreneurship, as well as new case studies and examples of successful startups. The authors provide practical advice and insights based on their own experiences as entrepreneurs and business consultants, making the content relevant and actionable for readers.
Topics covered in the book include identifying market opportunities, building a strong team, marketing and selling products or services, managing finances, and scaling the business. The book also addresses the importance of social responsibility and sustainability in entrepreneurship, as well as the impact of globalization on new ventures.
New Venture Creation: Entrepreneurship for the 21st Century (10th Edition) is a valuable resource for anyone looking to start their own business and navigate the challenges of entrepreneurship in the modern world.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.