Persuasion Theory and Applications by Lillian Beeson
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Book Description:
Explore the art of influence with “Persuasion Theory and Applications” by Lillian Beeson. Unpack key persuasion theories and real-world applications critical for professionals in marketing, advertising, and communication. Essential reading for mastering persuasive techniques.
Persuasion Theory and Applications by Lillian Beeson
- Title: Persuasion Theory and Applications
- Author: Lillian Beeson
- ISBN: 978-0199732357
- Page Numbers: Not available
- Language: English
“Persuasion Theory and Applications” by Lillian Beeson is an insightful exploration into the mechanisms and effectiveness of persuasion in various contexts. This book provides a thorough examination of classical and contemporary theories of persuasion and illustrates how these concepts are applied in real-world scenarios. The text is designed for both students and professionals who seek to enhance their understanding of persuasive communication techniques, making it an essential resource for anyone involved in marketing, advertising, communication, or psychology.
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