Political Campaign Communication
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Book Description:
Explore the essentials of political campaign communication with Robert E. Denton, Jr.’s comprehensive guide. Covering history, media’s pivotal role, advertising strategies, social media innovations, ethical implications, and their impacts on public opinion and voter behavior. Ideal for students and professionals in political science and communication.
Political Campaign Communication
Author: Robert E. Denton, Jr.
Publisher: Routledge
ISBN: 978-1538112601
Description: This book provides a comprehensive overview of the field of political campaign communication. Explore a wide range of topics essential for understanding the dynamics of how political campaigns communicate, including the history and evolution of the field, the pivotal role of media, innovative strategies in advertising and social media, impacts on public opinion and voter behavior, and the ethical implications of campaign strategies.
This resource is invaluable for individuals keen on grasping the nuances of communication in political settings, making it a useful guide for students and professionals in political science, communication, and marketing.
About the Author:
Robert E. Denton, Jr., a distinguished professor of communication, has penned multiple influential books and articles exploring various facets of political communication. His expertise is highlighted in works such as The Personalization of American Politics: How Personalized Campaigns are Hurting Our Democracy and The American Presidency and the Mass Media: A History of Conflicting Agendas.
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