Pricing Strategies: A Marketing Approach
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Book Description:
Explore the art of effective pricing with “Pricing Strategies: A Marketing Approach” by Robert M. Schindler. Discover methods to enhance market positioning & drive profitability through strategic pricing. Essential for marketers and business leaders. ISBN: 978-1412964746.
Pricing Strategies: A Marketing Approach
- Title: Pricing Strategies: A Marketing Approach
- Author: Robert M. Schindler
- ISBN: 978-1412964746
- Page Numbers: Not Available
- Language: English
“Pricing Strategies: A Marketing Approach” by Robert M. Schindler provides a comprehensive look at the critical role pricing plays in a company’s marketing strategy and profitability. This book explores various pricing methods and tactics, illuminating how they can be used to enhance a product’s market positioning and overall brand value. With precise analysis and real-world examples, Schindler guides readers through the intricate dynamics of effective pricing, making it an essential resource for marketers, business leaders, and entrepreneurs aiming to master the art of pricing for competitive advantage.
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