Principles and Practice of Sport Management
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Book Description:
Discover essential sport management concepts with “Principles and Practice of Sport Management” by Lisa Pike Masteralexis, Carol A. Barr, and Mary Hums. Explore key topics such as event logistics, marketing strategies, and legal frameworks in this comprehensive guide. Ideal for aspiring sports industry professionals.
Principles and Practice of Sport Management
Authors: Lisa Pike Masteralexis, Carol A. Barr, and Mary Hums
ISBN: 978-1284142136
Publisher: Human Kinetics
Description: Dive into the dynamic world of sport management with Principles and Practice of Sport Management. This thorough textbook offers a detailed look into the multifaceted aspects of managing sports organizations and events. It serves as an essential guide for those aspiring to thrive in the sports industry. Topics covered include:
- The history and evolution of sport management.
- Structural and organizational aspects of sports entities.
- Management of sports facilities and event logistics.
- Marketing and promotional strategies in sports.
- Financial principles guiding sports organizations.
- Legal frameworks pertaining to sport management.
- Ethical considerations in sports management practices.
Written in an accessible style and enriched with practical examples and case studies, this book equips students with the knowledge and skills required for a successful career in sport management.
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