Book Description:
ISBN-13: 9780273756507
The Principles of Direct Database & Digital Marketing (5th Edition) eTextBook provides a comprehensive overview of the key concepts and strategies in the field of direct database and digital marketing. This book covers topics such as customer relationship management, data analytics, email marketing, social media marketing, and search engine optimization.
The content of this book is designed to help readers understand the importance of utilizing data-driven marketing techniques to effectively target and engage with customers. It also explores the latest trends and technologies in digital marketing, providing practical insights and real-world examples to illustrate how these strategies can be implemented successfully.
With a focus on building and maintaining strong customer relationships, this book emphasizes the importance of personalized and targeted marketing campaigns. Readers will learn how to leverage data and analytics to create more effective marketing strategies, improve customer retention, and drive business growth.
the Principles of Direct Database & Digital Marketing (5th Edition) eTextBook is a valuable resource for students, professionals, and anyone looking to enhance their knowledge and skills in the rapidly evolving field of digital marketing.
This edition retains the full content with the added advantage of portability, allowing readers to easily access and engage with the material from any device, whether in a classroom or during fieldwork.