Principles of Marketing (16th Edition)
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Book Description:
Discover the essentials of marketing with “Principles of Marketing (16th Edition)” by Philip Kotler and Gary Armstrong. Updated to reflect the latest trends, this comprehensive guide covers the core concepts, strategies, and practical applications across diverse markets. Perfect for both students and professionals.
Principles of Marketing (16th Edition)
Authors: Philip Kotler and Gary Armstrong
Publisher: Pearson
ISBN: 978-0133795028
Introduction: Principles of Marketing is a comprehensive and up-to-date textbook that provides a solid foundation in the core concepts and practices of marketing. This 16th edition has been updated to reflect the latest trends and developments in the field.
The book is divided into six key sections:
- Overview of the marketing process and essential marketing concepts
- Understanding different types of markets and customers and targeting them effectively
- Detailed exploration of the four P’s of marketing: product, price, place, and promotion
- Insights into various marketing channels and how to utilize them to reach customers
- Guidance on leveraging marketing research for informed decision-making
- Development and implementation of robust marketing strategies
This textbook is an invaluable resource for both students entering the field and seasoned professionals seeking to refresh their knowledge. It features a wealth of examples and case studies that bring marketing concepts to life.
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